Marketing x Data

Start Here

Use this page to find the right Marketing x Data resources based on the problem you are trying to solve.

If you want to become more data-savvy as a marketer

Start with the career roadmap, then build practical skills in tracking, reporting, dashboards, and measurement.

  1. Marketing Analytics Career
  2. Data-Savvy Marketers
  3. How to Become a Marketing Analyst

If you are improving marketing measurement

Start with the limits of platform attribution, then move into incrementality and model-based measurement.

  1. What is a GeoLift Study and how does it work?
  2. What is Media Mix Modeling and how does it work?
  3. What is MMP and how does it work?

If you are building dashboards or recurring reports

Start with reporting QA, then look at automation and dashboard performance patterns.

  1. Marketing Reporting QA Checklist
  2. Dashboard QA Checklist
  3. Sigma Dashboard Performance Checklist

If you are fixing tracking or data quality

Start with the data capture layer, then connect it to CRM and operational data quality.

  1. UTM Naming Convention Template
  2. Campaign QA Checklist
  3. How does CRM help small businesses?

If you are choosing tools for a small team

Start with the operating model, then add only the tools needed to keep data reliable.

  1. Marketing Data Stack for Small Teams
  2. UTM Naming Convention Template
  3. Dashboard QA Checklist

If you are exploring AI workflows

Use AI as an assistant for analysis, documentation, QA, and workflow automation after the core data definitions are clear.

  1. AI Resource
  2. Artificial Intelligence Video
  3. Resource library

Recommended first practical asset: UTM Naming Convention Template. It improves campaign QA, reporting automation, dashboard grouping, and downstream analysis.