About Us
I work as Analytics Engineer & Analyst for a marketing agency in New York City. My focus is the intersection of Marketing and Data Analysis. I made this website to dicuss topics in this area.
These are the topics introduced in this website.
Marketing
- Digital Marketing: App & Web Marketing & Strategy
- Paid Marketing: Google Ads, Facebook, Linkedin, TikTok
- Tracking: App Tracking (MMP), Web Tracking (GTM, Pixel)
- Marketing Analytics: Incrementality Study, Geo Testing, MMM
Product
- Web Development: HTML/CSS, Javascript, WordPress
- Product Analysis: Google Analytics (Universal Analytics, GA4)
- Product Marketing: Landing Page Optimization, SEO/SEM
Data
- Data Analysis: SQL, R, Python
- Data Visualization: Tableau, Sigma, Google Data Studio (Looker)
Other Topics
- Business: Business Strategy, Sales Operations, CRM (Salesforce)
- Economics: International Economics, Labor Economics